The Bulgaris descend from an ancient family of Greek silversmiths whose activity began in the small village of Epirus, where Sotirios, the founder of the family, made precious objects in silver.

In the mid-19th century, Sotirios emigrated to Italy where in 1884 he opened his first shop in via Sistina in Rome.

With the help of his sons Costantino and Giorgio, in 1905 he inaugurated the shop in via Condotti, which still today is Bvlgari’s flagship store.

During the first decades of the 20th century, the two brothers developed a passionate interest in precious stones and jewels, gradually taking over their father’s role. During the 50’s Bvlgari moves away from the strict disciplines of the dominant French school to create its own unique style.

The 1970’s mark the beginning of Bvlgari’s international expansion with the opening of their first overseas store in New York, and in Paris, Geneva, and Monte Carlo.

In the early 1990s, Bvlgari Parfums is established in Switzerland marking the Group’s entry in the high-class perfume market. On July 17th, 1995 the Bvlgari Holding Company S.p.A. is quoted on the Italian Stock Exchange Telematic system and the International SEAQ in London.

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The BVLGARI logo

The BVLGARI logo was used for the first time in 1934 when its gilded brass letters graced the central doorway of the Via Condotti flagship store. In reference to ancient Rome, the ā€œUā€ was replaced with the letter ā€œVā€, and a logo was born. Since then, the trademark is written BVLGARI in the classical Latin alphabet.

Stephane Gerschel (Internation Communications Director, BVLGARI), talks about the BVLGARI family name: